BACKGROUND OF DIVERSITY

Diversity Microcredit Limited was founded in 2014 with an aim to establish a framework to alleviate poverty amongst the youth in the country. The vision was to help low income households, create employment and engage in income-generating activities as a way to better their lives and those of their families. 

The company was started with a staff base of three loan officers with limited experience in microcredit and the first branch was opened at the Commonwealth Building in Central Business District (CBD). 

The firm later relocated its head office to Thika town where it also opened a branch. As the company broadened its customer base, another branch was opened at Kasarani bringing the total number of branches to 3.

Strategic Intent Statement

The strategic intent of Diversity Microcredit Limited is to develop an institution that is professional, well structured and enshrined in virtues of dedication and hard work in order to meet the morphing demands of the micro credit environment. Strategic plan that is deliberate, sustainable, and that reflects the dynamic nature of the micro credit environment.

Who We Are

Purpose

We exist to change and transform the lives and livelihoods of the bottom of the pyramid and youths to ensure they create wealth by availing them flexible credit facilities to maximize on their opportunities and chances.

Vision


To be a dependable champion of the financial wellbeing of the bottom of the pyramid with emphasis on the youth, small and micro enterprises while ensuring sustainability.



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Mission

We offer simple and flexible credit facilities that socially and economically empowers the youth, SME and the bottom of the pyramid.



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Core Values

(GITSDF) 

  • God First 
  • Integrity 
  • Team work 
  • Simplicity 
  • Dare to be Different 
  • Financial Inclusion 

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